Call Us 208.785.2521

Our Story:


Our founder and CEO, Ramona Murdock, has over 30 years of experience in children's fashion design. Creating clothing for her own children, she was often asked, "Where did you get that?" When presented with the opportunity to share her talent and skills with others, she began designing children's special occasion clothing, helping thousands of mothers and grandmothers worldwide find charming clothing for their children's most memorable special occasions: first homecomings, Christenings, portraits, holidays, baptisms, First Communions, and weddings.

Our 30 years of service to many thousands of children's special occasion customers have given us a unique opportunity to learn how to best serve you. This knowledge has grown into an unparalleled approach to quality clothing and customer service. We hope that you will benefit from our experience and honor us with the privilege of being a part of your very special occasion.

Labor Practices:


Many of our girls dresses, christening gowns and outfits, are made in our facility in Blackfoot, Idaho, U.S.A. Our seamstresses and fulfillment staff earn above the established minimum wage and we consider all of them to be friends and part of our family. The building we work in is well lighted and ventilated, heated in the winter and cooled in the summer. We care deeply how people are treated and have a strong commitment to provide good jobs in our community and to have a pleasant work environment. I, and other members of my family, work along side our employees each day and appreciate them beyond measure for the wonderful service they give on your behalf.

Ramona Murdock


We can be reached by telephone from 9 a.m. to 2 p.m. Mountain Time, Monday through Friday, at 1-208-785-2521. If we are unable to take your call, please leave a clear voice message including your name and telephone number. We are diligent in returning phone calls in the soonest possible manner, during regular business hours.

Email your questions or comments to We will answer you as soon as possible, during posted business hours, always by the next business day at the latest.

Our business office and warehouse is located at 26 North 470 West, Blackfoot, Idaho, U.S.A.